Success story
Compossar: more than 100 real opportunities in 6 weeks
Compossar, a graphic arts and printing company from Tarragona, wanted a systematic way to reach new business clients. Vycte designed and launched an AI-powered B2B prospecting campaign: a defined ideal customer profile, a verified database of decision-makers and personalised messages. In six weeks, the campaign generated more than 100 real sales opportunities.
01. The challenge
The challenge
- Reaching new companies beyond the usual client base
- Identifying the person who makes the purchasing decision at each company
- Contacting many companies without losing personalisation
- Knowing which segments and messages work best
02. The solution
The solution
Ideal customer
We defined target sectors, company sizes and job titles, and the value message for each segment.
Decision-maker database
We searched for companies and decision-makers, verified their data and discarded contacts that were not a good fit.
AI-powered campaign
Email and LinkedIn sequences personalised with AI, always with human review.
Opportunity follow-up
Every interested reply was logged and passed to the sales team with a proposed next step.
03. Tools
