About us

Your team in Spain to sell in Spain and Europe

30+ years in international trade, now for companies entering the European market

Vycte

Vycte is an international trade and B2B client acquisition consultancy based in Tarragona, Spain. It is the new name of Tarraconsulting International, which has spent more than 30 years helping companies sell in more than 40 countries, and today it combines that experience with data and artificial intelligence. We help foreign companies enter Spain and Europe: we choose countries using data, find importers, distributors and B2B clients, and contact buyers in their language until the first meetings and orders. As a Holded Gold Solution Partner, we also help international companies operating in Spain invoice correctly and run their business in Holded. We are a multilingual team working in English, French, Chinese, Arabic, Spanish and Catalan, and we built our own AI export platform: Exporta.ai.

70+Companies

40+Countries

6Languages

30+Years exporting

Team

Two generations, one shared vision: your growth

Luis Sanz Loriente

CEO and founder | MBA IE

Luis Sanz Loriente founded Tarraconsulting, the consultancy that became Vycte, and has led the international expansion of companies for more than 30 years. He is an ICEX-approved consultant and an ACCIÓ-accredited advisor, and studied at IE Business School in Madrid. A veterinarian by training, he has spent much of his career travelling and working international trade fairs on five continents, which gives him first-hand knowledge of how buyers purchase in each market. He has trained management teams to export to more than 40 countries, always with a practical, measurable approach.

ACCIÓ-accredited advisor.

Luis Sanz Figueras

Key Account Manager | MIB Jiao Tong

Luis Sanz Figueras specialises in AI-driven B2B client acquisition and sales process automation. He lived and worked in China, in the commercial, finance and operations areas of technology companies such as Huawei and Sungrow, and studied International Business (MIB) at Shanghai Jiao Tong University. With professional fluency in English and Chinese, he connects Spanish companies with buyers in Asian and Western markets through prospecting campaigns and automated sales workflows.

And a team behind us

Sales team

Prepares and launches client acquisition campaigns and looks after clients and buyers in six languages.

Operations

Coordinates each client's projects, documentation and follow-up until the objectives are met.

Technology development

Builds Exporta.ai, the automations and our clients' bespoke software.

Partner network

Specialist collaborators who join the team when a project needs them.

Accreditations and partners

ICEX-approved consultancyWe can provide the advisory services funded by ICEX Next.
ACCIÓ-accredited advisorsWe can provide the advisory services covered by ACCIÓ's internationalisation vouchers.
Red.es digital advisorsWe support SMEs with their digitalisation.
Holded Solution Partner GoldA level very few partners have. More than 40 companies implemented.
Official Clientify partnerCRM with WhatsApp Business. Clientify is an official Meta partner.

Luis Sanz Figueras at AI Summit Barcelona 2026

Always up to date on artificial intelligence

Learning is part of the job. In September 2026, Luis Sanz Figueras attended AI Summit Barcelona to see the latest developments in AI first-hand and apply them to Exporta.ai and to our clients' digitalisation projects.

Read our AI Summit write-up

A team without language barriers

We serve and negotiate with clients, distributors and buyers in six languages:

Want to sell in Spain and Europe?

In a 30-minute call we look at the opportunities for your product in Spain and Europe, the right sales channels and how to win your first clients. If you already operate in Spain, we also explain how to invoice compliantly with Holded. No commitment.

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