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AI Summit Barcelona 2026: our key takeaways for SMEs

We attended AI Summit Barcelona 2026. The trends we saw, above all AI agents, and how we apply them at Exporta.ai and in our clients' digitalisation.

AI Summit Barcelona 2026: our key takeaways for SMEs

Luis Sanz Figueras from Vycte attended AI Summit Barcelona 2026, held on 22 and 23 September at the World Trade Center Barcelona. We went with a clear goal: to see what is already working in artificial intelligence for businesses and bring it to two places: Exporta.ai, our AI export platform, and our clients' digitalisation projects.

What is AI Summit Barcelona?

It is one of the most important artificial intelligence events in southern Europe. It brings together tech companies, start-ups, investors and teams that already use AI in their day-to-day work. This second edition was held at the World Trade Center, with the support of the Generalitat de Catalunya, and over two days there were talks on several stages and stands from software companies.

Google talk at AI Summit Barcelona 2026: autonomous AI agents are the next frontier
Google talk at AI Summit Barcelona 2026: autonomous AI agents are the next frontier

The big trend: AI agents that complete entire tasks

If we had to keep just one idea, it would be this: AI is moving from answering questions to doing work. Several talks, including Google's, focused on autonomous AI agents: systems that receive a goal, find the information, use tools and deliver a result, with a person reviewing what matters.

For an SME, this has a very practical reading. Many tasks that someone does by hand today, such as researching a market, finding companies that fit, drafting a first message or moving data from one tool to another, can largely be done with well-configured agents.

What changes for SMEs that export and sell B2B?

  • Researching markets in minutes: cross-referencing trade, competitor and channel data is no longer weeks of work.
  • Finding clients more precisely: AI helps prioritise the companies that fit and personalise every contact, always with human review.
  • Less admin work: invoices, reconciliations and data that flow on their own between the ERP and the CRM.
  • The same rules as always: company data is protected and important decisions are made by a person.

Holded and AI-powered management

Holded was also at the event, showcasing its smart invoicing. As a Holded Solution Partner Gold, we are particularly interested in how AI fits into day-to-day management: categorising expenses, reconciling the bank or preparing invoices. These are improvements we pass on to the companies we help to implement Holded.

How we apply it at Vycte

What we saw in Barcelona helps us keep developing Exporta.ai, our AI export platform, which already analyses markets with official data and finds importers, distributors and decision-makers. It also feeds into our services: AI-powered B2B client acquisition campaigns and digitalisation projects with automations, where we connect each company's tools to eliminate repetitive tasks.

Main stage of AI Summit Barcelona 2026 at the World Trade Center
Main stage of AI Summit Barcelona 2026 at the World Trade Center

How Vycte can help

If you want to apply AI in your business with your feet on the ground, we start with one specific process: finding clients, organising your management or training your team in Claude and ChatGPT. In 30 minutes we review your case and tell you where to start. You can book your free diagnosis.

Frequently asked questions

When was AI Summit Barcelona 2026? It took place on 22 and 23 September 2026 at the World Trade Center Barcelona.

What is an AI agent? It is an artificial intelligence system that receives a goal and carries out the steps to achieve it: it finds information, uses tools and delivers a result, with a person supervising the important decisions.

Can an SME use AI agents without a technical team? Yes, if it starts with a specific, well-defined process. The usual approach is to combine tools such as Claude or ChatGPT with automations in Make and with the ERP and CRM the company already uses.

Shall we apply this to your company?

In 30 minutes we review the opportunities for your product in Spain and Europe and tell you where to start: target markets, lead generation or invoicing in Spain. Free and with no commitment.

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